India is a growing Internet market with only 29.5% of the population connected to the information superhighway. It is already world's second largest online market. Unprecedented growth in mobile Internet with world's cheapest mobile data-rates is currently the biggest growth driver.
Political parties have realized importance of social media better than any Indian corporate. Slogans have turned into hashtags and social media ads are taking over print ads. Social media ads played a great role in the last two general elections to Lok Sabha. It is extremely important for the Election Commission to examine the content of such ads and ensuring accountability of political parties for the ex